Proper posters advertising the actual programme will always benefit the wrestling game. There were times when you couldn't go into any city, town or even village without seeing the half quad size posters advertising the nearest wrestling show.
It kept everything very high profile, and as a punter you knew what you were getting for the entrance money. Particularly useful if you were staying away from home turf and looking for a night's entertainment.
After all, you don't go down to the local UCI and buy a ticket without knowing which film you will be watching.
These posters also became collectors' items !!
